At 77ace, your personal data is treated with the same care we apply to every aspect of the platform. This Privacy Policy explains exactly what information we collect, why we collect it, how we use it, and the rights you hold as a 77ace player in Pakistan.
A plain-language summary of our core privacy commitments. The full legal text follows in the section below.
Every connection to the 77ace platform is protected by 256-bit SSL/TLS encryption — the same standard used by major Pakistani banks including HBL and UBL. Your login credentials, payment details, and personal information are never transmitted in plain text.
Personal data collected during registration and KYC verification — including CNIC details, mobile numbers, and payment method information — is stored in encrypted, access-controlled databases with strict internal access policies. Only authorised 77ace personnel with a legitimate operational need can access your records.
77ace does not sell, rent, or trade your personal information to any third party for marketing purposes. Your data is used solely for the purposes described in this Privacy Policy — operating your account, processing transactions, and complying with regulatory obligations.
You have the right to access, correct, and in certain circumstances request the deletion of your personal data held by 77ace. Requests can be submitted via our support team. 77ace will respond to all data subject requests within 30 days of receipt.
In the unlikely event of a data security breach that poses a risk to your rights, 77ace is committed to notifying affected users promptly and taking immediate remedial action. We maintain an incident response plan that is tested and updated regularly.
77ace uses cookies and similar tracking technologies strictly for platform functionality, session management, and aggregate analytics. We do not use third-party advertising cookies. Cookie preferences can be managed through your browser settings at any time.
Important Notice: This Privacy Policy ("Policy") describes how 77ace ("we", "us", "our") collects, uses, stores, and protects the personal data of individuals ("you", "the User") who access or use the 77ace platform at https://77ace.biz. By registering an account or using any part of the 77ace platform, you acknowledge that you have read and understood this Policy and consent to the processing of your personal data as described herein.
77ace is Pakistan's leading online casino and sports betting platform, offering cricket betting markets, PSL odds, live dealer games, slot titles, and more — all transacted in Pakistani Rupees (PKR) with local payment method support including JazzCash, EasyPaisa, HBL, and Meezan Bank. We are committed to protecting the privacy and security of every player who trusts us with their personal information.
Clause 1.2 — Scope of This PolicyThis Policy applies to all personal data collected through the 77ace website, mobile-optimised platform, customer support channels, and any promotional communications we send. It covers data collected from registered users, visitors who have not yet registered, and individuals who contact our support team. This Policy should be read in conjunction with our Terms & Conditions and Responsible Gaming Policy, both of which are available on the 77ace platform.
Clause 1.3 — Data Controller77ace acts as the data controller in respect of personal data collected through the platform. As data controller, we determine the purposes and means of processing your personal data and are responsible for ensuring that such processing is carried out lawfully, fairly, and transparently in accordance with applicable data protection principles.
77ace collects the following categories of personal data in the course of providing its services:
| Category | Examples | When Collected |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC number, nationality | Registration & KYC verification |
| Contact Data | Mobile number, email address, residential address (city, province) | Registration & account updates |
| Financial Data | Payment method type, JazzCash/EasyPaisa account reference, bank account details (last 4 digits) | Deposit & withdrawal processing |
| Transaction Data | Deposit amounts, withdrawal history, bet records, game history, bonus usage | Ongoing platform use |
| Technical Data | IP address, device type, browser type, operating system, session timestamps | Each platform visit |
| Usage Data | Pages visited, games played, features used, time spent on platform | Each platform visit |
| Communications Data | Live chat transcripts, support email correspondence, feedback submissions | When you contact support |
The majority of personal data we hold is provided directly by you during account registration, KYC verification, payment processing, or when you contact our support team. Providing accurate and complete information is a condition of using the 77ace platform — submitting false or misleading data is a breach of our Terms & Conditions.
Clause 2.3 — Data Collected AutomaticallyWhen you access the 77ace platform, certain technical and usage data is collected automatically through server logs, cookies, and similar technologies. This data is used for platform security, fraud prevention, performance optimisation, and aggregate analytics. It does not, on its own, identify you as a named individual.
Clause 2.4 — Sensitive Data77ace does not intentionally collect special categories of sensitive personal data (such as racial or ethnic origin, political opinions, religious beliefs, or health data) unless specifically required for responsible gaming compliance purposes, such as processing a self-exclusion request. Any such data is handled with enhanced security controls and strict access restrictions.
77ace uses your personal data for the following primary purposes:
With your consent, or where we have a legitimate interest, we may also use your data for the following secondary purposes:
The majority of personal data processing carried out by 77ace is necessary for the performance of the contract between you and 77ace — specifically, to provide you with a functioning gaming and betting account, process your financial transactions, and deliver the services you have signed up for. Without this processing, 77ace cannot operate your account.
Clause 4.2 — Legal ObligationCertain processing activities — particularly identity verification, age checking, transaction monitoring, and AML record-keeping — are carried out because 77ace is legally obliged to do so under the regulatory framework governing the platform's operations. This processing cannot be opted out of; if you do not consent to providing the necessary documentation, 77ace cannot maintain your account.
Clause 4.3 — Legitimate InterestsWhere 77ace processes your data on the basis of legitimate interests — such as fraud prevention, platform security, and internal analytics — we have assessed that these interests are not overridden by your fundamental rights and freedoms. You have the right to object to processing based on legitimate interests; see Section 9 for further details.
Clause 4.4 — ConsentWhere we rely on your consent to process your data — such as for marketing communications — you may withdraw that consent at any time by contacting our support team or updating your communication preferences in your account settings. Withdrawal of consent does not affect the lawfulness of processing that took place prior to withdrawal.
Access to your personal data within the 77ace organisation is restricted on a need-to-know basis. Only staff members with a legitimate operational reason — such as the compliance team, fraud prevention team, customer support agents, and finance personnel — are authorised to access personal account data. All 77ace staff are bound by confidentiality obligations.
Clause 5.2 — Service Providers77ace works with a limited number of carefully selected third-party service providers who assist in operating the platform. These providers may process your personal data on our behalf and are contractually required to do so only for the specific purposes outlined in our data processing agreements. Categories of third-party processors include:
77ace may be required to disclose your personal data to regulatory authorities, law enforcement agencies, or courts where required by applicable law or in response to a valid legal order. We will notify you of any such disclosure to the extent permitted by law.
Clause 5.4 — No Sale of Data77ace does not sell, rent, or exchange your personal information to any third party for their own marketing or commercial purposes under any circumstances. This commitment is absolute and unconditional.
The 77ace platform uses the following categories of cookies and similar technologies:
77ace does not deploy third-party advertising or retargeting cookies. You will not be tracked across other websites as a result of visiting the 77ace platform. We do not participate in advertising networks or cookie-based behavioural profiling programmes.
Clause 6.3 — Managing CookiesYou can manage or disable non-essential cookies through your browser settings. Please note that disabling strictly necessary cookies will prevent you from accessing your 77ace account. Most modern browsers — including Chrome, Firefox, Safari, and Edge — provide cookie management tools in their privacy or security settings sections.
77ace retains personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable legal and regulatory obligations. As a general guide:
On expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be associated with a specific individual. Where data has been anonymised, it may be retained indefinitely for aggregate statistical purposes without further notice to you.
77ace implements a comprehensive range of technical security measures to protect your personal data from unauthorised access, accidental loss, destruction, or disclosure. These measures include 256-bit SSL/TLS encryption for all data in transit, AES-256 encryption for sensitive data at rest, multi-factor authentication for administrative systems, regular penetration testing and vulnerability assessments, and automated intrusion detection and response systems.
Clause 8.2 — Organisational SafeguardsIn addition to technical measures, 77ace maintains robust organisational security controls including role-based access controls, mandatory privacy and security training for all personnel, a documented incident response procedure, and regular internal security audits. Staff access to personal data is logged and reviewed on a regular basis.
Clause 8.3 — User ResponsibilityWhile 77ace takes every reasonable measure to protect your data on its end, the security of your account is also dependent on you maintaining the confidentiality of your login credentials. Please refer to Section 4 of the 77ace Terms & Conditions for your obligations regarding account security. If you suspect your 77ace account has been compromised, contact our support team immediately.
As a user of the 77ace platform, you have the following rights in relation to your personal data. To exercise any of these rights, contact our support team via live chat or by email at [email protected]. We will respond within 30 days.
You have the right to request a copy of the personal data that 77ace holds about you. We will provide this in a structured, commonly used format within 30 days of your verified request.
If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct it. Some corrections can be made directly through your account settings; others require contacting support with supporting documentation.
In certain circumstances — such as where data is no longer necessary for its original purpose — you may request deletion of your personal data. Please note that this right does not apply where retention is required by law, such as AML record-keeping obligations.
You may request that we restrict processing of your personal data in certain circumstances — for example, while the accuracy of data is being contested, or where you have objected to processing based on legitimate interests.
Where processing is based on your consent or on a contract, and is carried out by automated means, you have the right to receive your personal data in a portable, machine-readable format for transfer to another service provider.
You have the right to object to processing of your personal data based on legitimate interests or for direct marketing purposes. Where you object to marketing, we will cease processing immediately. Where you object to other legitimate-interest processing, we will assess whether our interests override yours.
The 77ace platform is strictly intended for individuals aged 21 and above. We do not knowingly collect personal data from anyone under the age of 21. If you are under 21, you must not use the 77ace platform or submit any personal information to us. If 77ace becomes aware that personal data has been collected from a person under the age of 21, that data will be deleted immediately and the associated account will be closed.
Clause 10.2 — Reporting Underage UseIf you believe that a minor under the age of 21 is using or has used the 77ace platform, please contact our support team immediately at [email protected]. We take underage gambling extremely seriously and will investigate all such reports promptly.
The 77ace platform integrates games developed and operated by third-party software providers. When you play a game from a third-party provider on 77ace, certain gameplay data (such as bet amounts, game outcomes, and session duration) may be processed by that provider's systems as well as our own. All third-party game providers integrated on 77ace are required to maintain data processing standards consistent with this Policy.
Clause 11.2 — Payment ProcessorsWhen you make a deposit or withdrawal using JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, or any other supported payment method, the relevant financial institution or payment processor will process transaction data in accordance with their own privacy policies. 77ace is not responsible for the data practices of third-party payment processors, but we select our payment partners carefully and contractually require them to maintain adequate data protection standards.
Clause 11.3 — No Responsibility for External SitesThe 77ace platform does not contain links to third-party websites. However, if you independently navigate to another website, 77ace has no control over and accepts no responsibility for that site's content or privacy practices. This Policy applies solely to data collected through the 77ace platform at https://77ace.biz.
In the course of operating the 77ace platform, your personal data may be processed by servers or service providers located outside of Pakistan. Where such international transfers occur, 77ace ensures that appropriate safeguards are in place to protect your data to a standard consistent with this Policy. These safeguards may include contractual data processing agreements, standard contractual clauses, or transfers to countries that have been determined to provide an adequate level of data protection.
Clause 12.2 — User ConsentBy registering an account and using the 77ace platform, you consent to the transfer of your personal data to servers and processors located outside Pakistan where this is necessary for the provision of our services. If you have any concerns about the international transfer of your personal data, please contact our support team prior to registering.
77ace reserves the right to update or revise this Privacy Policy at any time to reflect changes in our data processing practices, regulatory requirements, or platform features. Where changes are material, we will notify registered users via a platform notification or email to the address registered on your account, where reasonably practicable. The updated Policy will be effective from the "Last Updated" date shown at the top of this page.
Clause 13.2 — Continued UseYour continued use of the 77ace platform after an updated Privacy Policy has been published constitutes your acceptance of the revised terms. If you do not agree with an updated Policy, you should discontinue use of the platform and close your account in accordance with the account closure procedure set out in our Terms & Conditions.
If you have any questions, concerns, or requests relating to this Privacy Policy or the way 77ace handles your personal data, please contact our Data Protection team via Live Chat on the platform or by email at [email protected]. Our support team is available 24 hours a day, 7 days a week, in both Urdu and English, and will endeavour to respond to all privacy-related enquiries within 30 days.
This Privacy Policy was last reviewed and updated in January 2026. 77ace reserves all rights not expressly granted herein.
77ace is built for Pakistani players who value both thrilling cricket betting and ironclad privacy. Join today and experience the platform that puts your security first — all in PKR, all on one platform. 21+ only.
🔞 Responsible Gaming — 77ace is strictly for players aged 21 and above. Gambling involves financial risk and should be treated as entertainment only. If you feel your gambling is becoming a concern, please visit our Responsible Gaming page for self-exclusion tools, deposit limits, and support resources available to Pakistani players.